It began long ago, with a passion and love for the pursuit of the quarry which lay beneath the depths. A desire to succeed and ascend to the next level… Always striving for more. Better, stronger, bolder and louder. Here at MadViking Lure Company we strive to produce and provide the very finest in handcrafted lures to meet the highly demanding needs of our valued fellow fishermen and women who continue to pursue the passion that makes us all who we are. Our goal and purpose is simply provide you with only the very best gear, to enhance the overall angling experience and to help keep the passion alive. We truly appreciate your business and support!!!